JOB RESPONSIBILITY
- Develop and execute digital marketing campaigns, including email marketing, social media marketing, and search engine marketing
- Develop and implement SEO strategies to increase website traffic and improve search engine rankings
- Optimize website content and structure for search engine crawlers, including meta tags, headers, and URLs
- Develop and execute link-building strategies to increase the number and quality of backlinks to the company website
- Monitor and analyze website traffic and search engine rankings using tools such as Google
- Analytics and SEMrush
- Continuously track and analyze search engine algorithm updates and adjust SEO strategies accordingly
- Collaborate with cross-functional teams including product managers, sales representatives, and engineers to ensure messaging is aligned with product positioning and customer needs
- Conduct market research to identify customer needs and trends in the water industry
- Monitor and respond to customer inquiries and feedback on social media channels and other online forums
REQUIRED CRITICAL SOFT SKILLS
- Good communication skills (Both English & Bengali)
- Analytical & Organizational Skill
- Detailed-Oriented, Data-Driven
- Ability to work under pressure
- Excellent writing and editing skills
REQUIRED KEY SKILLS (FUNCTIONAL/TECHNICAL)
- Strong understanding of digital marketing channels, including email marketing, social media marketing, and search engine marketing
- Experience with website management and content creation using CMS platforms such as WordPress
- Knowledge of SEO and SEM best practices
REQUIRED QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, or a related field
